The QR code more alive than ever.

Many marketing GOURUS wrongly predicted that the QR CODE would not survive long.Here's an expert analysis from Unitag's Sophie Descarréga, backed up by serious studies: The QR Code has celebrated its 20th anniversary and, according to the company that markets and personalizes QR Codes, it will live on for a very long time! I have to admit that I have a certain sympathy for this point of view. No! the QR Code is not new. No, it's not true that "it doesn't work" - in fact, it's been around too long for anyone to claim that lie is true. And like its little brother, the Bar Code, it has an undeniable advantage: it costs little or nothing to manufacture, and you can print it yourself. No complicated technology to install, no fleets to renew, and above all, if brands would learn to use it properly, to generate interaction... Here's an example! Give me a QR Code, a WordPress blog, and some multimedia content, and it turns an ordinary experience into a unique one that could be applied in museums, contests & any other product marketing situation that requires additional information. Use is growing fast all over the world:You've probably heardNobody scans QR Codes, nobody knows what a QR Code is "Here are the two  FALSE The most common objections to the use of QR codes. QR Codes continue to grow in popularity. The latest study Adobe Mobile Consumer survey 2013 shows, for example, that 25% to 37% of smartphone owners have scanned a QR Code in the last 3 months*. In the United States, nearly 2.75 million people scan a QR Code every day, according to ''Arbitron and Edison research (April 2013).* Details of the results of the 2013 Adobe Mobile Consumer survey of 3,075 smartphone owners in 5 countries (France, Germany, US, Canada, UK)Europe, for its part, counted 17.4 million people in 2012 having already scanned a QR Code (data Comscore of the top 5 countries), a figure that has doubled in the space of a year!In conclusion, this technology is effective, accessible and attractive to consumers if used in the right way.Several wineries & food processors have understood this & are using this technology on labels & packaging (boxes, cases & bags) QR codes to stand out.Source : www.visionarymarketing.frSophie Descarréga