Create striking packaging that stimulates the senses.

With the rise of intangible values in recent decades, there are many challenges to commercial success when it comes to packaging design. For some years now, the consumer's senses have been the focus of interest for marketing researchers and packaging designers alike, and the question of visual, tactile, olfactory, practical & ecological stimuli has been ardently revived, directly influencing most consumer purchasing behavior.What is sensorial marketing?Sensorial marketing can be defined as: "the set of variables & actions controlled by the producer and/or distributor to create a specific multi-sensorial atmosphere around a product. Compared to traditional marketing, sensorial marketing focuses more on the five senses. While traditional marketing assumes that customers evaluate the functional characteristics of products, sensorial marketing is linked to the customer's experiences, all of which bring together sensory, emotional, cognitive, behavioral and relational dimensions, rather than just functional ones.At the start of a project involving the creation of packaging, it is advisable to bring together graphic designers (design) & packaging designers (mechanical). They will then be able to come up with striking packaging concepts, whether for a label, a folding carton or a display unit with olfactory inks and HD images, etc.Printing and manufacturing techniques in the packaging industry have evolved so much in recent years that it would be a shame to be without an expert who could make the difference between shelf-ready products and commercial success.Sources : Sylvain Major AlternativePhoto credit : Journaldunet.com