A world without packaging, impossible!

Packaging is everywhere in the Western lifestyle. Each of us handles around fifty items of packaging every day, and disposes of around five in a single day. Packaging is everywhere in our lives: pastry boxes, cake tins, labels on wine bottles, beer crates, collars, etc. In the history of marketing, the shift from "packaging" to "packaging" accompanies the deployment of a self-service economy. At the crossroads of graphic design and volume design, packaging not only has technical and logistical functions, it is also one of the main vectors of brand communication. It is the product's symbolic garment, the means by which the consumer is offered more than just a use or presentation, a consumption and lifestyle scenario.Today, retailers' shelves feature packaging that is visually appealing but above all functional.If you call on the services of good designers and printers, they will be able to design innovative packaging for you, as well as being eco-responsible.Source : http://www.puf.com/Que_sais-je:Le_packagingBenoît Heilbrunn, Bertrand Barré