Packaging: Innovation means prioritizing Green!

Visit packaging gadget out of date? In Europe at least, thepackaging innovation is getting greener and greener. Following in the footsteps of sustainable development managers, marketing managers now seem to be mobilizing on the subject to meet consumer expectations, as well as legislation.In this race to go green, one can't help but think of a desire for disruption. L'packaging innovation does it represent a break with existing codes?innovation Legitimacy should be the basis of any business. innovation. However, if brands are committed to the packaging and anti-marketing codes, aren't we in danger of falling into green standardization, or even greenwashing? Source : http://recherche.e-marketing.fr/innovation-packaging.html