Product packaging = a marketing technique

Packaging is one of the key elements among the marketing techniques available to you to modulate the positioning of one or more of your products in a specific market in order to effectively reach your target clientele. It can also be a first-rate communication vehicle: just think of the traditional little bottle of Coca-Colaat IPhone or a bottle of PerrierMarketing can play the packaging card on several levels:- The size of the product's packaging often dictates the quantity purchased.- The shape of the packaging influences the consumer's perception of its ease of transport, use and recycling.- The color of the packaging can communicate a significant visual code to the buyer.- The label and/or folding carton in its shape, appearance, colors and contents have an extraordinary power over the consumer's purchasing decision.- The range effect of different product varieties: if your product is available in different versions, how will the display look? How will they be displayed collectively at the point of sale? What image will the whole range give in a visual advertisement?Is the look coherent and the overview appealing? Is any part of this offer confusing (which you want to avoid, of course)? Today, with new printing techniques, a good printer can offer you innovative printing solutions that will enable you to update your printed labels and packaging, and do so at low cost.Having said that, here's your opportunity to take stock of your labels and packaging, and assess whether you'd benefit from considering an update in line with the above-mentioned criteria, which are so important in setting you apart from your competitors in the commercial arena, which, as you know, is more competitive than ever.At your service.Source : http://www.ecoportal.infowww.marevueweb.com/inspiration-design-graphique/etiquettes-bouteilles-de-vin/